1. Page count is only part of the picture
Five simple pages can require less work than one page with a custom calculator, booking and integrations. Describe what each page needs to do, rather than only listing a page count.
Identify your visitors, the questions they need answered and the action you want them to take: a call, enquiry, appointment or another step. This helps define structure and necessary functionality.
2. Clarify design and content responsibilities
Ask whether the proposal covers content structure, visual direction and mobile layouts. Agree on who supplies photography, the logo, service descriptions and translations.
Incomplete content can delay launch even when development is finished. Request a list of materials, a named owner for each item and approval stages.
3. Separate features from external services
Forms, content management, booking and AI assistance should be described explicitly. A form may or may not include notifications, attachments, spam protection or an admin inbox.
Domains, hosting, email delivery, payment processing and AI usage can carry separate charges. Ask for an itemised list, account ownership and relevant limits.
4. Development and maintenance are different costs
At SynPleo, technical care starts at €16/month. This is a starting price for operations within your chosen plan, not an automatic inclusion of development, all changes or every external service.
Before accepting a recurring plan, check covered work, support hours, backup arrangements and how the project can be transferred. Ask for written answers in your proposal.
5. What to send for a useful estimate
Prepare a short business description, your main services, the current website if any, required features and the desired timeline. Two reference websites can help when you explain what you like about them.
Our estimator provides an indicative range, not a contractual quote. A follow-up discussion defines deliverables, dependencies, costs and stages that can be compared with other proposals.